In The News

The importance of water is too often overlooked. For more than 30 years, the American Water Works Association has celebrated Drinking Water Week as a unique opportunity for both water professionals and the consumers they serve to join together to recognize the vital role water plays in our daily lives.

During the first week in May, water utilities like Easton Suburban Water Authority, their communities and other groups across the country celebrate our most precious natural resource with fairs, programs, contests and other exciting events. Check back later for more information about the exciting activities we're planning for National Drinking Water Week.

World Water Day - MARCH 22, 2016
Each year, a different United Nations (UN) agency is selected to coordinate events surrounding World Water Day (WWD) around the world, and a different theme is chosen to reflect the many facets of freshwater resources. World Water Day will be guided by the United Nations Educational, Scientific and Cultural Organization (UNESCO) under the theme 'Water and Culture.'

We plan our cities near water; we bathe in water; we play in water; we work with water. Our economies are built on the strength of water transportation - and the products we buy and sell are all partly water, in one way or another. Our daily lives are built on water, and shaped by it. Without the water that surrounds us - the humidity of the air, the roughness of the river's current, the flow from the kitchen tap - our lives would be impossible. In recent decades, water has fallen in our esteem. No longer an element to be revered and protected, it is a consumer product that we have shamefully neglected. Eighty percent of our bodies are formed of water, and two thirds of the planet's surface is covered by water: water is our culture, our life.

The theme 'Water and Culture' of WWD draws attention to the fact that there are as many ways of viewing, using, and celebrating water as there are cultural traditions across the world. Sacred, water is at the heart of many religions and is used in different rites and ceremonies. Fascinating and ephemeral, water has been represented in art for centuries - in music, painting, writing, cinema - and it is an essential factor in many scientific endeavors as well. Each region of the world has a different way of holding water sacred, but each recognizes its value, and its central place in human lives. Cultural traditions, indigenous practices, and societal values determine how people perceive and manage water in the world's different regions.

As the UN's focal point for the promotion of cultural diversity, UNESCO aims to preserve and respect the specificity of each culture, bringing them all together and extending them in a more interactive and interdependent world.